THERE'S NO I IN TEAM. BUT THERE'S AN US IN BUSINESS, CUSTOMER, INDUSTRY... WE'LL STOP, IT'S GETTING TEDIOUS.
PRESIDENT, CREATIVE DIRECTOR
Griffin began his career as an award-winning Art Director at agencies like J. Walter Thompson and Saatchi & Saatchi, and was ahead of the curve with an early focus on the tech sector. He has been the creative strategic lead on a number of “firsts” in the industry, including the first Internet service provider, Prodigy. He also spearheaded a new division of NW Ayer, called AyerTech, specializing in the marketing and development of cutting-edge, emerging technologies for clients such as Lucent.
In the 22 years before forming Barnside Studios, Griffin was a founding partner of Concept Farm, an award-winning, independent, full service agency.
VP, STRATEGY & ACCOUNT SERVICES DIRECTOR
As a tireless, entrepreneurial thinker, Charles brings an objective, fresh take on business practices, competitive angles, customer mindsets, and growth opportunities – often while quoting Top Gun. He has worked in a wide range of fields with notable clients including: BMW, TRW, Disney, ESPN, RR Donnelley, Margaritaville, Windstream and Avaya.
In addition to his experience with Fortune 500 companies, Chuck has worked with a number of small businesses, helping them establish footholds, bringing marketing practices often reserved for large corporations to a local level.
Market Research, Desk Research, Micro-trends & Drivers, Focus Groups, Competitive Landscape Analysis, Stakeholder Interviews
Unifying Brand Positioning, Channel & Communication Strategy, Customer Segmentation, Consumer Journey
Customer Data Analysis, Cohort Analysis, KPI/ROI Analysis, Modeling
Digital, Direct Response, Print, TV, OOH, Radio, Experiential, Collateral, Sales Materials, POS, Corporate Identity Design
Social Listening, Content Ideation and Creation, Content Management
Mechanical Creation, Retouching, Proofing, Trafficking
Live action shoots, co-creation, UGC video management for Broadcast or Web Casting. Complete post facilities from editing to motion graphics.
Copy, photo, video asset cataloging, storing and distribution
ECRM, UX, Website Design, App Design (Standard and Responsive design capabilities) (Website/App/Rich Media Banner)
Email, Banner Ad Creation, Landing Pages
Explainers, Retrospectives, Documentaries, TV shows
Brand Positioning, Corporate Identity